In this session, Elizabeth Davis of Boardman Davis Communications will cover how best to handle crisis preparedness, avoidance, mitigation, and management. We all know that avoiding a crisis is the best strategy; this session will touch on ways to increase your insulation from certain crisis situations. However, we will also discuss how to prepare for the worst while hoping for the best! We’ll explore crisis mitigation and management strategies from a communications/marketing standpoint. Feel free to come to the session with specific questions and concerns, or just listen along!